Great Question.  Short answer… clothes that compliment you and fit the character types you believe fit you.  Study what the characters wear on the TV shows, movies, and commercials you want to be on.  Certain styles of clothes go with certain types of characters.  The clothes for the “Dad” or “Mom” look will be quite different than the look for the high level business executive.  And then, before the shoot, we will go over what types of characters you want photos for and what clothes you have best fits those roles.  Read more about wardrobe choices on this blog post.